A Green Obsession: Inside the Global Matcha Boom
A Green Obsession: Inside the Global Matcha Boom
Wellness trending in a glass Matcha has become the drink of the new generation — luminously green, photogenic, and, perhaps most importantly, healthy. Among younger consumers, it has replaced coffee as the new “it” drink, while doubling up as a wellness ritual: bright, vegetal, and clean. On TikTok and in…
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